Farmers Mutual Insurance Company of Nebraska had an unusual beginning. In the late 1800s, large insurance companies located in the eastern United States would not insure farmers in Nebraska, deeming the farms as undesirable risks. To isolated farmers, fire was a constant risk.
State Farm, well known for being a “good neighbor” by “being there” for our customers, was founded in 1922 by retired farmer and insurance salesman George Jacob “G.J.” Mecherle. We now insure more cars and homes than any other insurer in the U.S. State Farm is a mutual company owned by its policyholders.
In the 1890s, life was difficult for many Nebraskans. Protection against the financial devastation of accidents, sickness and premature death was a new concept. The founders of the three companies that would one day be joined as Assurity Life were committed to helping people through these times of crisis.
In 1887, there were no local insurance companies in Lincoln, Nebraska. Five local businessmen saw that as an opportunity, and on April 6, 1887, Old Line Bankers Life Insurance Company of Nebraska (Bankers Life) was formed. Bankers Life changed its name to Ameritas Life Insurance Corp. in 1988.