During the first half of the twentieth century, Bankers Life grew from a small company serving a limited Midwest geographical area to one of the one hundred largest insurance companies in the United States with operations extending to both coasts. By the 1950s, Bankers Life had outgrown its downtown home office and purchased seventeen acres in east Lincoln where the new home office was built and completed in 1959.In the 1980s and 1990s, subsidiaries were formed to offer and underwrite variable insurance products as well as security and investment products. In addition, individual and low-load life insurance, dental insurance and annuity products were offered in New York.
In 1988, Bankers Life changed its name to Ameritas Life Insurance Corp. to reflect its broad product line and national scope. The American bison was chosen as the new logo. A widely recognized image, it suggests strength and represents a Midwestern heritage and work ethic.
In 1998, Ameritas Mutual Insurance Holding Company was formed, then merged in 1999 with Acacia Mutual Holding Corporation to form Ameritas Acacia Mutual Holding Company. In 2006, Ameritas Acacia Mutual Holding Company merged with Union Central Mutual Holding Company and was renamed UNIFI Mutual Holding Company. In 2012, the UNIFI Mutual Holding Company name changed to Ameritas Mutual Holding Company. That same year, Ameritas Life modernized its bison logo and adopted the “fulfilling life” tagline. In 2014, Acacia Life and Union Central Life merged into Ameritas Life.
Today, Ameritas Life Insurance Corp. and its affiliated companies offer a wide range of insurance and financial products and services to individuals, families and businesses. These products and services include life insurance; annuities; individual disability income insurance; group dental, vision and hearing care insurance; retirement plans; investments; mutual funds; asset management and public finance. Securities offered through Ameritas Investment Corp., member FINRA/SIPC.